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How Business Can Be Your Valentine!

Writer: Greg SalsburgGreg Salsburg

 A businessman in a grey suit and striped tie forming a heart shape with his hands around a red yarn heart, symbolizing the connection between business and emotions

Love and business operate on the same fundamental principles. Both require radical truth, radical transparency, and an obsession with learning from mistakes. Both involve building strong, lasting relationships. And both will punish you if you ignore reality.


Most people separate emotions from logic, love from business—but they’re deeply interconnected. So, how can business be your Valentine? If you approach love the way you approach business, with clear principles, feedback loops, and an iterative process, you will have better relationships. If you approach business with emotional intelligence, trust, and long-term thinking—like a great partnership—you will build something truly meaningful.


1. Understand How Reality Works

Both love and business follow patterns. The key to success in both is recognizing the patterns, adapting to them, and constantly improving your approach.

  • In love: Every relationship goes through cycles—attraction, challenge, deepening, and renewal. If you don’t recognize these patterns, you may mistake natural difficulties for fundamental incompatibility.

  • In business: Every company and market operates in cycles—growth, decline, and reinvention. If you don’t acknowledge this, you’ll make shortsighted decisions that hurt you in the long run.


Accepting reality means you stop resisting the truth and start working with it.


2. Seek Radical Truth and Transparency

  • In love: If you’re not honest with your partner, you’re wasting time. Radical truth in a relationship means saying what you actually think, even if it’s uncomfortable. The greatest relationships are built on trust, not on illusions.

  • In business: If your team isn’t radically honest, inefficiencies creep in, bad decisions compound, and trust erodes. The best companies, like the best relationships, thrive on open, direct feedback.


3. Pain + Reflection = Growth

Pain is a signal. It tells you something is wrong. Most people either ignore it or overreact to it, instead of learning from it.

  • In love: Every conflict is an opportunity to improve the relationship. Instead of avoiding fights, analyze them. Ask: What does this reveal about our communication and needs? What system can we put in place to avoid this problem in the future?

  • In business: Every failure is data. The best entrepreneurs don’t just move on—they reflect. They study what went wrong, adjust their principles, and iterate.


4. Find the Right People—Then Build With Them

  • In love: The right partner is like the right business partner—they share your values, challenge you to be better, and have aligned goals. Don’t settle for short-term chemistry if long-term alignment is missing.

  • In business: The greatest companies are built by people with complementary strengths, mutual respect, and shared principles. A misaligned team—even if talented—will fail.


5. Systematize Everything

Great relationships and great businesses don’t run on luck. They run on systems.

  • In love: Create principles for your relationship. How do you handle conflict? How do you divide responsibilities? How do you support each other’s growth? Having a system removes unnecessary drama.

  • In business: Build a machine that runs itself. Document your principles, make clear decisions, and optimize for efficiency. The best companies don’t rely on heroic efforts—they rely on scalable systems.


6. Embrace Long-Term Thinking

  • In love: If you want a deep, lasting connection, don’t optimize for short-term pleasure. Build habits of trust, respect, and mutual growth.

  • In business: The best companies play the infinite game. They don’t chase quick wins at the cost of long-term stability. They build with the future in mind.


7. Learn, Adapt, and Improve

  • Love and business both reward those who learn from their mistakes.

  • If something isn’t working, change your approach.

  • If you keep failing in the same way, you’re ignoring a truth about yourself.


Conclusion: Build a Life Based on Principles

People who succeed in love and business aren’t luckier than others—they just have better principles. They understand reality, embrace discomfort, and relentlessly improve.

If you want great relationships, build them like you’d build a great company: with clarity, integrity, and long-term commitment. If you want a great business, nurture it like a great relationship: with trust, care, and honesty.

 
 
 

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