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  • Writer's pictureJamie Szwiec

What Baking OMG-Worthy Desserts Teaches Me About PR

Everyone needs a hobby they enjoy doing … in addition to Netflix because that counts, according to the author (me) of this article.

So, besides binge-watching TV shows, I love to bake desserts. And not just any plain ole dessert. I’m talking Red Velvet Oreo Truffle Brownie Bars, Cinnamon Toast Crunch Cakes, Butterfinger Blondies, and Reese’s Peanut Butter Cup Cheesecakes like this scroll-stopping eye-catcher.

Photo of Jamie's Reese's Peanut Butter Cup Cheesecake
(NOTE: Original image. Just wanted to mention that.)

Since starting this hobby about 10 years ago, I’ve learned to recognize and appreciate some of the little nuances and random similarities baking shares with PR.

For starters, baking requires an incredible attention to detail throughout the entire process. From the ingredients and measurements to the bakeware and timing, it all has to come together to come out right. If you take some half-measures during the process, you’ll likely see it in the final results. Just Google ‘baking fails’ and you’ll get a picture of what that looks like. Sure, I could put an image in the article, but I don’t want that anywhere near my name in search results.

This attention to detail on all the elements from start to finish is just like a PR and communications plan. From the goals and strategies to the tactics and execution, the devil is in the details. If you skimp on any of the steps throughout the process, like not identifying the right reporters and conducting thorough media research, you’ll see it when the end results come out flat.

Another attention-grabbing similarity baking shares with PR is the influence a great visual can have on catching our eye and holding our interest. I could write a kitchen sink-full of copy about those Triple Oreo Cheesecake Bars I made the other week. Holy happiness! They were a delicious sin, according to one of my neighbors who kindly refused to be quoted by name for this article. In similar fashion to PR, visuals can be the difference between a solid media pitch resulting in placements, or an OK media pitch falling flat. A strong visual – whether that be in the form of a photo, video, or infographic – can catch the attention (first) and engagement (second) of reporters and audiences.

As an example, here’s a picture of those incredible Tripe Oreo Cheesecake Bars. If they capture your attention and you’d like the recipe, please email

Photo of Jamie's Triple Oreo Cheesecake bars
NOTE: Original image. Just wanted to mention that. Again.

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