In 2011, Avison Young was expanding its footprint into U.S. markets with a critical focus on the Southeast region including entering the Florida market, an area steep with long-standing competition and challenges to create market share. The company planned to open offices in every key Florida DMA, and its first initiative was to showcase points of differentiation to gain business, recruit talent, and introduce new service lines.
Breakout Strategy / Programming
Avison Young is a global real estate advisory firm built to create real economic, social, and environmental value, powered by - and for - people.
Situation / Overview
Avison Young
Case Study
STiR-communications swiftly began working with Avison Young’s corporate and local leaders to identify and meet the PR needs in the market, including brand messaging and share of voice in top national and regional business and trade publications. Since then, for over a decade, STiR has led and continues to lead a full-service public relations program positively impacting and driving all areas of Avison Young’s communications initiatives in Florida. This includes transaction coverage, broadening the reach of research & insights, thought leadership opportunities, industry recognitions, corporate social responsibility highlights, DEI, and showcasing company growth and culture, all of which has contributed to our client becoming the fastest-growing commercial real estate advisory company and a leading voice in the region.
Services Provided
Intelligence & Strategy
Creative Services
F'ing Results
Corporate Communications
More Services
Digital PR & Marketing
Media Relations
Results
970
Media placements for Avison Young’s Florida Operations
1.3 Billion
Media impressions over the most recent two-year period
In addition to consistent and abundant coverage in regional business and trade publications for transactions, Avison Young brokers and property managers are frequently recognized and requested as sources through STiR by national top-tier and trade publications including: Wall Street Journal, Bloomberg, U.S. News & World Report, Fox Business, GlobeSt, Commercial Observer, Southeast Real Estate Business, The Real Deal, and South Florida Business Journal, to name a few.
Avison Young’s growing presence in Florida led the firm to becoming one of the largest brokerage firms in the state, which in 2022 alone closed nearly $3 billion in transactions and managed over 20 million square feet of industrial, office, and retail space for corporate, private, and institutional clients.
STiR has identified and nominated Avison Young principals, managing directors, and teams for countless industry awards, many of which they’ve won year after year, including: NAIOP South Florida’s Awards of Excellence, South Florida Business Journal’s Power Leaders and Power Brokers in Real Estate, Daily Business Review’s Top Dealmakers, Bisnow South Florida’s Women Leading Real Estate, Florida Trend’s Florida 500, Real Estate Forum’s National Women of Influence, Commercial Observer’s Power Awards, ConnectCRE’s Top Brokers, CoStar’s Impact Awards, and more.
Sampling of Top Media Placements