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BH3 Management was being threatened by outside forces which sought to damage the company’s reputation through public discourse and media attacks. Despite Privé at Island Estates, BH3’s steller luxury condo development in Miami, prevailing through legal disputes and numerous timeline hurdles, the media and local public remained negative leading to stalled sales at a critical juncture in the cycle. Additionally, the negative press threatened to impact other deals the company had in play, not only in South Florida, but in other key markets nationally.

Breakout Strategy / Programming

BH3 Management is a multi-market, vertically-integrated opportunistic real estate enterprise with investments throughout the real estate capital stack and in related operating companies.

Situation / Overview

BH3 Management

Case Study

STiR-communications immediately put an experienced PR team in place to gain control over the flow of information to the media and the general public and reshaped the narratives in BH3’s favor by bringing the facts regarding the development and legal resolutions to the forefront. Within weeks, STiR secured positive features on BH3 and Privé in media outlets including Business Insider, Forbes, South Florida Business Journal, The Real Deal, Ocean Drive Magazine, and Aventura Magazine as well as a guest expert interview on Fox Business’ Varney & Co.

Based on the unprecedented success of the initial assignment, STiR was hired by BH3 to oversee all company media relations to increase awareness among target real estate investors and users. We executed a full-service public relations strategy that solidified BH3 as a firm that embraces challenges, strives to make a positive impact on the communities in which it invests, and expertly navigates intricate real estate scenarios; particularly distress, debt & equity. Over a five-year period, since right-positioning the company in the news, BH3 launched two debt opportunity funds, invested in numerous real estate projects, grew offices in three cities, hired many bright minds, expanded service lines, created a SPAC, and more, all for which STiR spearheaded public and media relations efforts.

Services Provided

Intelligence & Strategy

Creative Services

F'ing Results

Corporate Communications

More Services

Digital PR & Marketing

Media Relations

Results

92

Media placements earned over the most recent two-year period.

118+ Million

Media impressions earned over the most recent two-year period.

Over a five-year period, since right-positioning the company in the news, BH3 launched two debt opportunity funds, invest in numerous real estate projects, grow offices in three cities, hire many bright minds, expand service lines, create a SPAC, and more, all for which STiR spearheaded public and media relations efforts.

Media placements in publications including Business Insider, Fox Business, Forbes, Bloomberg, Wall Street Journal, Ocean Drive Magazine, and segments on the local WSVN TV increased awareness for Privé contributed to it becoming 100% sold within just two years of STiR being engaged, even during a global pandemic.

Investment, distressed real estate, and debt & equity thought leadership opportunities and placements in publications such as American Public Media’s Marketplace and Wall Street Journal (on the same day) increased awareness for BH3 and its investment opportunities and contributed to the firm reaching its debt opportunity fund goals and experiencing increased deal flow.