STiR-communications immediately got to work crafting positive, relevant, and timely messaging that targeted investment, mining, and cross-category industry audiences. Within weeks, Gold Express Mines’ President and Vice President were featured as precious and base metal experts in multiple top-tier and national industry publications tackling topics such as the safe haven qualities of gold, silver, and other commodities during uncertain economic times and the increased demand for battery metals propelled by the electric vehicle industry. For each earned media placement, the company was positioned as a growing multi-commodity mining company that prioritizes sustainability to ensure that the economic, social, and environmental impacts of their projects are in harmony with the goals of the communities where they operate. Our swift approach and tactics, including news-jacking and strategic PR messaging, were instrumental in securing a significant share of voice for the client to bring important mining-related topics to the forefront of large-scale economic conversations in the media.