As the pandemic threw the world of travel into a tailspin, InteleTravel was looking to position the company as an industry thought leader and establish awareness about its brand and services among U.S. consumers and leisure travelers. While InteleTravel was widely-recognized by industry peers, the company had limited brand awareness beyond the travel sector – and almost no media presence or coverage since being established in 1991.
Breakout Strategy / Programming
The world’s oldest and largest host travel agency with a global network of over 90,000 independent travel advisors.
Situation / Overview
InteleTravel
Case Study
STiR worked quickly to develop a PR and media relations strategy that positioned InteleTravel, its leaders, and its agents as reliable and trusted travel sources in front of top-tier U.S. media, leisure travelers, and consumers. As uncertainty and chaos continued throughout the travel sector, STiR crafted media pitches that leveraged the company’s expertise, timely news topics, and surprising trends, like a surge in cruise sales during shutdowns and the growing demand for travel advisors.
Our approach and work rapidly produced earned media for InteleTravel, and STiR continues to deliver impactful results as the company is routinely featured in national and industry media, expanding its network of advisors, and reporting annual record-breaking sales numbers.
Services Provided
Intelligence & Strategy
Digital PR & Marketing
More Services
Corporate Communications
Creative Services
InveSTiR
Media Relations
F'ing Results
Results
6
Average number of media placements per month over a three-year period
230
Stories in media placements over a three-year period
3+ Billion
Media impressions over a three-year period
In the first six months, STiR secured interviews and media placements with CNBC, Forbes, Fortune, FOX Business, The Washington Post, and Yahoo Finance.
More than 60 media placements include editorial backlinks to the company’s homepage, adding tremendous value to its online reputation and visibility, website ranking, and presence in search engines.
STiR’s strategic PR and media relations efforts have helped InteleTravel reach new heights in awareness about its brand and services while contributing to increasing sales year-over-year, strategic alliances with industry brands, and agents joining its network.
Examples of interviews and placements over the years include multiple stories with top-tier media like Bloomberg, The New York Times, and The Wall Street Journal, as well as industry-leading publications like Travel Market Report, TravelPulse, and Travel Weekly.